Small groups without big communications budgets still find themselves in crosshairs sometimes; cultivating journalists in advance helps McCarthy An FDA recall of flour forced the North American Millers' Association to develop a communications plan. The American College Health Association had to deal with fallout following allegations of sexual abuse by a gynecologist on a member's campus. It might have helped if these groups had big communications budgets and highly paid media relations teams. But both are small-staff associations under $3.5 million in revenue. Media attention comes at you fast. React poorly and it could reflect poorly on your industry, your association… Read More